Year on year the quality of entrants to the Midlands Business Awards gets higher. To enable entrants to improve their chances of being short-listed we have provided this short guide on what will make your entry stand out, and how to avoid the most common problems.

Midlands Entrepreneur of the Year

Do

  • Detail how your entrepreneurial skills have led to business growth
  • Show how you have taken your idea(s) to the Market & made it successful
  • Outline the challenges/risks you have faced & overcome to achieve success
  • Provide financial information on the business growth achieved (or projected)
  • What is your strategy for the next 1 to 5 years

Don't

  • Just detail what you have done without explaining how it has led to business growth
  • Submit the same entry form for the Business person Category

Midlands Young Entrepreneur of the Year

Do

  • Detail how your entrepreneurial skills have led to business growth
  • Show how you have taken your idea(s) to the Market & made it successful
  • Outline the challenges/risks you have faced & overcome to achieve success
  • Provide financial information on the business growth achieved (or projected)
  • What is your strategy for the next 1 to 5 years

Don't

  • Just detail what you have done without explaining how it has led to business growth

Midlands Family Business  of the Year

Do

  • Provide evidence that your business involves two or more family members and the majority or control lies within a family
  • Explain your business products or services and demonstrate how the add value to your customers
  • Demonstrate the growth of your company

Don't

  • Provide us with a list of family members and their role in the company
  • Just provide a list of your services

Midlands Service Provider of the Year

Do

  • Detail specifically how you have helped your customers
  • Provide feedback from clients
  • Detail how providing excellent service has helped to grow your business
  • Explain how you excel at customer service
  • What staff training do you / your company provide to ensure excellent service at all times

Don't

  • Just list the services you provide

Midlands Innovation of the Year

Do

  • Detail your product/service and the specific aspects of why you believe it is innovative
  • Detail how the innovation has (or will) benefit customers or society
  • Detail how the innovation has helped to grow your business (or will grow in the future)
  • What problem/s does your innovation/product solve & how did you come up with the idea

Don't

  • Just list the features of your product/service

Midlands University of the Year

Do ....................University Entrepreneurship...............

  • Detail how many business start-ups / Spin out Companies you have created
  • What Patents have been registered
  • Detail the sales or other tangible benefits of the help you have provided
  • Detail anything that you believe is uniquely enterprising compared to other universities
  • Outline any Business benefits identified by the HEI
  • Give details of the Institutional Leadership driving Enterprise and Entrepreneurship
  • Outline Entrepreneurial outcomes for Staff, students and Graduates
  • Outline details of Consultancy provided
  • Show proof of CPD
  • Identify the delivery of Regional and National Enterprise and Entrepreneurship Goals

Don't

  • Just detail the services and grants you offer

Do..........University Innovation.............

  • Detail anything that you believe is uniquely Innovative compared to other universities.
  • Outline any Technological Developments you have made
  • Demonstrate the impact of Innovation on Policy
  • Demonstrate the Impact of Innovation on Practices

Don't

  • Just detail the services and grants you offer

Midlands Manufacturer of the Year

Do

  • Provide details of the size and the growth of your Company
  • What do you manufacture & in what quantities
  • Outline the size of your target market
  • What challenges have you faced & overcome

Don't

  • Just list products

Midlands International Trade of the Year

Do

  • Provide a summary of the products you are exporting and to which Countries.
  • How much of your turnover is Export
  • Detail the financial impact exporting has had on your business
  • Detail any challenges you have successfully overcome, and strategies you have used to grow your export business

Don't

  • Just outline your products functions

Midlands Business Person of the Year

Do

  • Detail the business success you have had and your specific role in making it happen
  • Detail how you have helped others to develop and/or grow
  • Detail anything you believe is unique about your approach to business
  • What is your personal Strategy for the next 3 – 5 Years

Don't

  • Just provide details of your company
  • Submit the same entry as for Entrepreneur of the Year

Midlands Corporate Commitment to the Community Award

Do

  • Explain your programmes and how they have benefited the community
  • Show how they are sustainable
  • Do you have plans that you want to implement in the future
  • What challenges have you faced and how have you overcome these

Don't

  • Just provide details of your company.
  • Submit the same entry as for Entrepreneur of the Year

Midlands Digital Communications of the Year

Do

  • Explain how your project from brief, proposal and delivery and how it has lead the way
  • Provide evidence of how your project has benefit your clients
  • Explain how you overcame any challenges

Don't

  • Just provide a list of your campaigns

Midlands PR Company of the Year

Do

  • Explain your campaign strategy and creative execution
  • Give detail of how the campaign has successfully supported your clients including the measurement of success
  • Detail what challenges have you faced and how you have overcome these

Don't

  • Just provide a list of your services and campaigns

 

 

 

 

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